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If you can measure it you can improve it.
When you can measure something objectively and repeatedly, that thing becomes science. By taking an objective and scientific view of something, you improve vision and create progress in position.
We believe that if you can measure where you are and how you are doing in the Social Media world, you can better determine your goals. The Social Media Party has created 4 measurement tools for the foundation of your social media strategy. These tools are objective and repeatable, allowing follow-up measurement of your progress.
Organization
Your social media presence
Implementation of your social media strategy into the daily operation is the key factor to success. No mention is going to wait until a meeting is finished or holiday is enjoyed. Wait to answer it on your time and the motion stops.
Social media is an ongoing process of interaction between you, your clients and your potential clients. In fact, being late to the party is sometimes worse than not being there at all. You will need to explain not just what happened, but also why you didn't respond quickly.
Being close to the mention and motion in time and in emotion is crucial for success.
Success for recruitment, service of sales, it's all about timing: Being at the right place at the right moment. That is why you have to put your social media strategy into the very genes of your organization.
You need people who are responsible 24/7/365 because they want to live that lifestyle. They breathe and eat the Internet and social connections. They feel uncomfortable when they are not able to check in and react.
Every department has to have its own dedicated people. A corporation-wide team of experts who are addicted to communication and providing help. A team whose second nature is to help people via the social web. A distributed social media team.
The employees are already in your organization. They need to learn how to participate in consistent, measureable ways. You have to do your part as well: Give them the trust and assignment to make what they love doing their job. The working hours are different from the average employee. The costs of supporting them are different. The working environment they crave is different. But different doesn't mean more.
It is not like switching on the light and it is there. Instead, it will take a bit of growth on the part of your company and your employees. It takes a growing responsibility with people to be involved and stay involved. It takes a commitment to keep this going over a period of years instead of just now and then.
It is a hard work of follow up. At first the results may be slow, but the high appreciation from your customers will make it worthwhile in the end.
Planning
More than one way to get there
There are many roads leading to Rome. Which one is best depends on your goals and your strategy. Defining which approach is best for you is just as necessary at the Social Media Party as it is when picking the roads for a trip.
In social media knowing how you want to get to your goals is closely related to the results you want to get. If you are just looking for direct sales, you will have results but you will probably destroy more than you build.
The building of social media credits is a patient way of developing trust relations. The more trust you build the more credits you earn. Credits that finally will lead to sales or repeat sales.
There are going to be quick wins from the Social Media Party. Someone will be saved a call to the call center because of what you say. Someone else will be helped by an ambassador for your company – another client or just an interested party.
Build your plans on the right expectations and you will see the ROI results.
Training
Learning about the Social Media Party
Now that your company knows its Social Media Credit Score, it is time to learn how to improve it. It is time to take your team's Social Media skillset to the next level. You need to learn how to help your clients understand the best ways to engage with the people at the party.
We offer four levels of training in Social Media and Community Management:
- Accept The Invitation To The Party
- Attend The Party
- Host Your Own Party
- The Social Media Hero Club
Our training provides both theoretical knowledge and hands on practice in Social Media. Each session can be targeted to your company's exact needs for an additional fee.
Accept the invitation
Consider this your introduction to the basics of social media management. If you already are active in the social media worlds, you may find these sessions are reviews. However, we believe that you will learn something new at each session. These sessions introduce the who, what, when, where, why, and how of the Social Media Party:
- Who you want to attend
- When you want to get involved
- Where you want to be
- Why you need to be there
- How to make time to attend
Attend the Party
You have established your presence online, it is time to make sure that you can walk the walk and talk the talk. You need to learn how to mix and mingle online, how to get involved, and how to make social media work for you. And, to make sure you are going to the right party, we will introduce you to social media measurement and what it can teach you. These sessions cover the basics of party attendance:
- Mixing and mingling
- Being a good guest
- Finding out if it was worth your time
- Attending the party in real time
- Party games: What to do at the real parties
Host your own Party
Is your company ready to move into the world of community interaction at light speed? You are ready to host your own party. Using a community simulation, you will take your community and social media management skills to the next level.
- Participate in a simulated forum about your company or client
- Handle situations based on real life encounters
- Learn in real time from trainers and other trainees
- Prepare yourself for the challenge of being a social media hero
- Practice measurement techniques with real data from real corporate situations
This is the set of sessions intended for businesses who want to establish a full social media presence – places for people to talk with the company, talk with each other. Specifically – those who are going to be working directly with the customer online and at the social media party.
Become a member of the Social Media Hero Club
Social Media Heroes are the guests you want at all of your parties. They are the experts in their specific areas of the social media world. They know how to connect with people, online or off. They bring expertise, enthusiasm, and fun to your party. Want to be like them? Join the Social Media Hero Club and learn from the best!
Concept
The present to bring to the party
As you learned as a kid: Never go to a party empty-handed. The same holds true at social media parties. You have to bring something to be an appreciated guest. What you get out of it depends a lot on what you put into it. The better the concept you bring to the party, the more you can expect to get out of the party. Be sure to add to the conversation and not to bribe the visitors of the party.
Bring something unexpected and very thoughtful. You want to build social credits and not gild credits. You want the party goes to want to connect back, not do it because they have to.
Development
Bring it in good condition and in proper wrapping paper.
If you bring something it has to be something significant, durable and appealing.
Don't think you can build credits on a cheap looking, smart first impression. You need to also provide a usable present. The best present is part of your customer's presence. The more you give, the more you will get out of it. Being relevant is crucial and the only way. Be critical when deciding what present to bring. You can get one shot at a first impression. It is better to be amazing at a small party and the right impression than to be caught "standing in a full stadium singing the wrong national anthem".
Monitoring
The most dynamic place on earth that changes every minute.
From hero to loser in just minutes. You can ask Toyota or Tiger Woods. Great icons can change in minutes. Carefully built bridges are ripped down in days. Better to be aware of what is happening and have a strategy on what to do, than to be caught with nothing. Even better, build a bridge stone by stone that people trust and want to cross. Once you do that, people will want to stand by you when something goes wrong. Monitoring and interpretation are the most crucial elements of social credit building. As soon as you start realizing the value of your social credits, you will realize that social media measurement and monitoring is an ongoing process that will never stop.
Strategy Management
The social media party prepares a full research model on your brand, product and industry. We will make a competitive social media analyses against your major 5 competitors. Your social involvement will be defined and we will measure your social media potential. Our strategy is fully focused to define your social media credit building in all aspect of your company for branding to sales and from service to recruitement.
| Timing | 1 month |
|---|---|
| Pricing | $20,000 to $50,000 per month |
Project Management
After defining the strategy we start implementing the tools and knowledge into your organization. Most of the time we have a dedicated manager for minimum of two day a week at your office to set up the tools and the organization. Depending on your wishes to accelerate this can take 4 to 12 weeks.
| Timing | 1 to 3 months |
|---|---|
| Pricing | $10,000 to $25,000 per month |
Account Management
After the complete implementation we will monitor your activities and suggest progress possibilities. We make taylored social media improvement plans based on your progress directions.
| Timing | 12 months | |
|---|---|---|
| Pricing | Monitoring | $3,000 to $8,000 per month |
| Account | $175-350 per hour. |
Concept management
Our creative team makes creative concepts to drive your involvement and participation. But also concepting to accelerate your credits you build by creating value concept for the parties.
| Timing | Upon request | |
|---|---|---|
| Pricing | Creatives | $200-350 per hour |
| Account | $100-175 per hour |